Private label drink mixes and powders: how it works
Private label means selling a proven product under your own brand. At Culturà Ventures you start with an existing formulation, choose from selected customization and packaging options, and we manufacture, fill and prepare the product for shipment from our FDA-registered facility in Delray Beach, Florida. Fulfillment is available for select projects.
What products can be private labeled?
- Powder drink mixes. Ready-to-mix powders for electrolytes, energy, protein and functional blends.
- Tablets. Chewable and dissolvable tablets.
- Effervescent tablets and powders. Formats that turn water into a finished drink.
- Functional mints. Pressed, pocket-size formats.
What packaging options are available?
Single-serve stick packs, stand-up pouches and tubs. Stick packs work well for sampling and subscriptions. Pouches and tubs suit daily use at home or the gym.
What is the difference between private label and custom formulation?
Private label starts from a formula that already exists, so it is the quicker and simpler path to market. Custom formulation builds a new product around your brand, starting with paid discovery and moving through development, an initial run and refinement. Many brands launch with private label, learn what sells, then invest in a custom formula.
Who is private label for?
- Established brands and funded startups adding a powder, drink mix or tablet to their line.
- Marketing and branding agencies launching a product for a client.
- Funders building or testing a portfolio product.
How do I start?
Book a call with Nicolas and the team. Tell us the product you have in mind, your brand and your timeline, and we will walk you through the formulas, customization and packaging that fit.
